Leveraging Surveys to Start the “Now” Conversation
Cherian: “With a survey project, you provide fresh insights into ‘the news’ for the press, industry influencers and general members of the public. You craft questions that will lead to key messaging...
View ArticleHow Traditional Journalists are Making the Content Marketing Transition
McCafferty: “Not all traditional journalists are cut out to make such a leap. How does a client know that a promising prospect will deliver?” In January, the highly regarded Content Marketing Institute...
View ArticleContent Marketing Emerges as “Mission Critical” for Brands
McCafferty: “An effective content marketing piece does not overtly promote clients’ products and services; it allows them to speak as Thought Leaders who enhance the industry insights of the intended...
View ArticleThree Reasons Why Twitter is a "Cocktail Party" that Your Business Must Attend
Peng: “Twitter enables your business to have real-time conversations with communities that you’d never have otherwise – communities with potential customers.” With 250 million unique visitors a month,...
View ArticleSci-Fi Bracketology: We Like Star Wars Characters with Swagger
Our “picks” for all-time best Star Wars character. Like the wealth of offices out there, Welz & Weisel Communications has a pretty hot NCAA Tourney March Madness bracket-picks pool going on right...
View ArticleThree Ways to Get the Most out of RSA
Doyle: “We sent a five-member team with more than 70 years combined experience. This ensured great exposure for our clients, with quality client placement in publications such as Network World, CRN and...
View ArticleSix Qualities to Seek in an Outside Content Marketing Firm
McCafferty: ” ‘Deep thoughts’ don’t amount to much if the target audience cannot immediately grasp the content and “mine it” for actionable value. The content marketing professional must be able to...
View ArticleInside Baseball: How Tech is Transforming the Way Reporters Work
Ferry’s book is the first of a comprehensive series. We get all kinds of interesting visitors here at our high-tech PR firm. Some of them, in fact, are journalists who have – on the surface – little to...
View ArticleFour Great Ways to “Meet the Press”
Doyle: “Journalists are too overwhelmed with daily demands to deal with lots of ‘bells and whistles’ in pitches and/or ‘mystery messages.’ Keep it simple and get to the point.” At our high tech PR...
View ArticleDrowning in a Sea of Jargon? We’re Here to Help.
A funny thing happened on the way to writing a recently published thought piece about jargon overload: I concluded that industry buzzwords actually serve a necessary purpose. McCafferty: “My natural...
View ArticleHow a PR Agency Can Help ‘Take the Sting’ out of Sequestration
Weisel: “Some IT contractors will fare better than others. Those would be the companies which convincingly make the case that they offer unique, essential solutions and/or services that agencies cannot...
View ArticleFive More Ways to Survive Sequestration with a Strong PR Program
Weisel: “Good government IT contracts are going to be more difficult to win. The best way to position yourself for these opportunities is to stand out within a crowded field of competitors.” (This is...
View Article“Aggressive” Messaging Means Different Things to Different Companies
Welz: “For some, aggressive means getting out in front of stories and trends with contrarian, sometimes controversial statements. For others, it’s about constantly pushing out messaging about the...
View ArticleHow Marketing Messaging Efforts Fall Short during “Prime Time”
McCafferty: “There’s a glut of brand positioning posed from other marketing teams that all sounds, well, the same. As a result, it gets ignored. At a ‘prime time’ conference like RSA, this amounts to a...
View ArticleThree Ways to Land Your Brand Messaging on “Center Stage”
McCafferty: “Instead of proclaiming your clients as the best, use examples that support it. Spell out in indisputable terms what they’ve done to earn it.” (This is the second of a two-part blog about...
View ArticleHow Value Distinction Drives a Thought Leadership Strategy
Welz: “Value distinction serves a critical function when we take the client’s story to the press, as part of our comprehensive communications strategy. When journalists see that we’ve gone to these...
View ArticleThree Steps toward a Winning Thought Leadership Plan
Welz: “You have to zero in on accomplishments which truly establish you as a unique visionary or commentator … What are you doing within your particular technology space that sets you apart? How is it...
View ArticleThree Key Journalism Skills for Brand Content Marketing
McCafferty: “Hiring an ex-reporter for content marketing is a low risk/high reward proposition for the brand: With most journalists, you’ll know that the research and writing skills are already there –...
View ArticleWill You Be Ready When the News Breaks? Five Tips for Rapid Response
Blake: “In positioning our client executives as Thought Leaders, it’s important to get them out in front of the news cycle, to offer compelling perspectives and distinguish them as respected industry...
View ArticleHow to “Pin” Your Way to Customer Engagement
Doyle: “Sites such as Pinterest and Instagram remain somewhat of a mystery. They’re occasionally dismissed as the domain of teens and other social-media junkies. But it would be a mistake to overlook...
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