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Leveraging Surveys to Start the “Now” Conversation
Cherian: “With a survey project, you provide fresh insights into ‘the news’ for the press, industry influencers and general members of the public. You craft questions that will lead to key messaging...
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How Traditional Journalists are Making the Content Marketing Transition
McCafferty: “Not all traditional journalists are cut out to make such a leap. How does a client know that a promising prospect will deliver?” In January, the highly regarded Content Marketing Institute...
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Content Marketing Emerges as “Mission Critical” for Brands
McCafferty: “An effective content marketing piece does not overtly promote clients’ products and services; it allows them to speak as Thought Leaders who enhance the industry insights of the intended...
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Three Reasons Why Twitter is a "Cocktail Party" that Your Business Must Attend
Peng: “Twitter enables your business to have real-time conversations with communities that you’d never have otherwise – communities with potential customers.” With 250 million unique visitors a month,...
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Sci-Fi Bracketology: We Like Star Wars Characters with Swagger
Our “picks” for all-time best Star Wars character. Like the wealth of offices out there, Welz & Weisel Communications has a pretty hot NCAA Tourney March Madness bracket-picks pool going on right...
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Three Ways to Get the Most out of RSA
Doyle: “We sent a five-member team with more than 70 years combined experience. This ensured great exposure for our clients, with quality client placement in publications such as Network World, CRN and...
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Six Qualities to Seek in an Outside Content Marketing Firm
McCafferty: ” ‘Deep thoughts’ don’t amount to much if the target audience cannot immediately grasp the content and “mine it” for actionable value. The content marketing professional must be able to...
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Inside Baseball: How Tech is Transforming the Way Reporters Work
Ferry’s book is the first of a comprehensive series. We get all kinds of interesting visitors here at our high-tech PR firm. Some of them, in fact, are journalists who have – on the surface – little to...
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Four Great Ways to “Meet the Press”
Doyle: “Journalists are too overwhelmed with daily demands to deal with lots of ‘bells and whistles’ in pitches and/or ‘mystery messages.’ Keep it simple and get to the point.” At our high tech PR...
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Drowning in a Sea of Jargon? We’re Here to Help.
A funny thing happened on the way to writing a recently published thought piece about jargon overload: I concluded that industry buzzwords actually serve a necessary purpose. McCafferty: “My natural...
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How a PR Agency Can Help ‘Take the Sting’ out of Sequestration
Weisel: “Some IT contractors will fare better than others. Those would be the companies which convincingly make the case that they offer unique, essential solutions and/or services that agencies cannot...
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Five More Ways to Survive Sequestration with a Strong PR Program
Weisel: “Good government IT contracts are going to be more difficult to win. The best way to position yourself for these opportunities is to stand out within a crowded field of competitors.” (This is...
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“Aggressive” Messaging Means Different Things to Different Companies
Welz: “For some, aggressive means getting out in front of stories and trends with contrarian, sometimes controversial statements. For others, it’s about constantly pushing out messaging about the...
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How Marketing Messaging Efforts Fall Short during “Prime Time”
McCafferty: “There’s a glut of brand positioning posed from other marketing teams that all sounds, well, the same. As a result, it gets ignored. At a ‘prime time’ conference like RSA, this amounts to a...
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Three Ways to Land Your Brand Messaging on “Center Stage”
McCafferty: “Instead of proclaiming your clients as the best, use examples that support it. Spell out in indisputable terms what they’ve done to earn it.” (This is the second of a two-part blog about...
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How Value Distinction Drives a Thought Leadership Strategy
Welz: “Value distinction serves a critical function when we take the client’s story to the press, as part of our comprehensive communications strategy. When journalists see that we’ve gone to these...
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Three Steps toward a Winning Thought Leadership Plan
Welz: “You have to zero in on accomplishments which truly establish you as a unique visionary or commentator … What are you doing within your particular technology space that sets you apart? How is it...
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Three Key Journalism Skills for Brand Content Marketing
McCafferty: “Hiring an ex-reporter for content marketing is a low risk/high reward proposition for the brand: With most journalists, you’ll know that the research and writing skills are already there –...
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Will You Be Ready When the News Breaks? Five Tips for Rapid Response
Blake: “In positioning our client executives as Thought Leaders, it’s important to get them out in front of the news cycle, to offer compelling perspectives and distinguish them as respected industry...
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How to “Pin” Your Way to Customer Engagement
Doyle: “Sites such as Pinterest and Instagram remain somewhat of a mystery. They’re occasionally dismissed as the domain of teens and other social-media junkies. But it would be a mistake to overlook...
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